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      Bayerische Motoren Werke (BMW) Group is a German multinational producer of automobiles and motorcycles founded in 1945. Its brands include BMW, MINI, and Rolls-Royce. In 2015, BMW was the world's twelfth largest producer of motor vehicles, with 2,279,503 produced.

      Business Need
      • Deliver consistent communication across global communication channels
      • Enrich the online shopping experience with up-to-date, complete product information
      • Underpin product and technology announcements with the availability of critical business data
      Challenges
      • Informatica’s solution to empower master data-fueled product information management to deliver engaging omnichannel experiences
      • Enable business users to more efficiently acquire, author, and publish product information
      • Manage complex product content and provide a next-generation customer experience
      Solutions & Results
      • Informatica MDM – Product 360 provides a trusted view of product information
      • MDM – Product 360 helps streamline the delivery of timely product information worldwide
      • MDM – Product 360 helps to consolidate information silos to create a unified platform for global product data

      Products & Services

      Data Quality

      Deliver high-quality clean and trusted data with enterprise-class data quality and governance that scales, regardless of size and format of data; platform; or technology.

      Master Data Management – Product 360

      Deliver rich product information that closes the sale no matter which channel your customers use.
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