Independence Health Group

Serving more than 8 million people nationwide and nearly 2.5 million in the Philadelphia region, Independence Health Group is a leading health insurance company that helps people lead healthier lives. Both AmeriHealth Administrators and Independence Blue Cross fall under the umbrella of Independence Health Group.

“The future of healthcare is pretty plain: at some point, data masking will be required. With Informatica Dynamic Data Masking, we’re ahead of the curve.”

?Gary Morreale

Director, Data Services, Independence Health Group

Business Need

Use the same data for masked and non-masked requirements
Set rules for different IDs to determine if and how masking is applied

Avoid passing encryption keys from every application or connection

Challenges

Safeguard Protected Health Information (PHI) for 8.3 million insureds to protect customers and avoid the high cost of healthcare data breaches
Create value by opening up data for safe collaboration with outside data processing partners

Allow on- and off-shore developers to test applications using real data, but with sensitive and/or personally identifiable information obfuscated

Solutions & Results

Use Informatica Dynamic Data Masking to de-identify data, anonymizing member names, birthdates, social security numbers, and other sensitive data in real time
Apply data masking in structured, non-production environments first, including a Teradata data warehouse and Microsoft SQL Server and Oracle databases
Mask data when partnering with other organizations that provide healthcare data services but will not accept production data in their non-production systems

Improves data privacy and security for individuals and families, boosting customer loyalty, trust, and retention while helping protect the bottom line
Empowers developers to quickly build and test high-quality applications without the risk of unauthorized data access
Makes data safe for use outside the organization, including collaboration on data processing

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