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                        Türk Ekonomi Bankas? (TEB)
                    
                
                
                
            
    
      

      

            
            
      
                
      
                    
                    
      
                        
      Türk Ekonomi Bankas? (TEB)
      

                    
      
                    
                    
                    
                    
                    

                    
                
      
                
            
      
            
        
      
    
      

    
        
        
        
        
      



      
    
    
    

      

      
    
        
        
        
        
      



      
    
    
    

      

      
    


    


      

      
    
      
	
      
		
      



      
    
    
      
   
   
      
      
      
         
         
         
         
      
            
      
TEB is a leading private sector bank in Turkey providing a wide range of retail and commercial banking services to hundreds of thousands of customers.

      
         
      
      
      
   
      


    


      

    

      

      

      
	
      

      

      

      

      
    
      
	
      
		
      



      
    
    
      






   
   
      
         
            
         
      
   



   
   
      
      
         
   
      
      
      
       
      “Informatica Data Quality was the stand-out solution from day one of the selection process,” says Ak?n. “Compared with other data quality tools we looked at, Informatica is very easy to use and enables the business users to administer their own data quality rules. The technology also supports trend analysis, scorecards and other dashboard-based services. All of this straight out-of-the-box.”
       
      
      
      
      
         
      
            
    
        
            
            
            
            
                
            
        
    

         
      
         
         
      
            
       Cenk Ak?n
      
            
      
                Senior Manager, CRM Analytics and Data Strategy Department 
            
      
         
      
      
      
   
      

      
   
      
   
   



    

      

    

      

      

      
	
      

      

      

      

      
    
      
	
      
		
      



      
    
    
      
    
    
      
        
      
            
    
        
            
            
            
            
                
            
        
    

            
      Business Need
            
      
        
      
        
      
            
      
                
      • Target, acquire and retain banking customers more effectively following merger between TEB and Fortis Bank Turkey
      
            
      
            
      
                
      • Lower the cost of bad quality data
      
            
      
        
      
    
      


    

      

    

      

      

      
	
      

      

      

      

      
    
      
	
      
		
      



      
    
    
      
    
    
      
        
      
            
    
        
            
            
            
            
                
            
        
    

            
      Challenges
            
      
        
      
        
      
            
      
                
      • Develop analytics models to segment groups of customers, uncover hidden connections between customers and reveal unknown customer preferences. 
      • Enable business users to participate in improving the accuracy and validity of customer data
      
            
      
            
      
                
      • Refine and transform raw data into high quality, trusted information 
      
            
      
        
      
    
      


    

      

    

      

      

      
	
      

      

      

      

      
    
      
	
      
		
      



      
    
    
      
    
    
      
        
      
            
    
        
            
            
            
            
                
            
        
    

            
      Solutions & Results
            
      
        
      
        
      
            
      
                
      • Established a Data Strategy Committee (DSC) with staff from Legal, Information Security, IT, Compliance, Sales and other business units.
      • Lowered costs and enhanced operational efficiency. Fewer mailings are wrongly addressed and IT resources are not devoted to manually correcting data errors.
      • Achieved rapid, on-budget deployment with the help of KOMTAS Information Management
      
            
      
            
      
                
      • Delivered trusted and reliable data to frontline banking services-- revealing new insights, fueling reliable decision making and helping grow the business. 
      • Increased customer satisfaction by ensuring staff are able to deliver a more personalized and rewarding service experience.
      
            
      
        
      
    
      


    

      

      
    
    
      
        
        
    
      



    

      

    

      

      

      
	
      

      

      

      

      
    
      
	
      
		
      



      
    
    
      
    
    
        
            
        
    
        
            
                
            
        
    


    
    
      
        
      
            
            
      
                
      
                    
      
   
   
      
      
      
         
         
      
            
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								Informatica Data Quality
							
      
						
      

						

						
      
							Transforms the way your business works by instilling trust in data at all times.
						
      

						
							
    
      
        
            
        
    
      

						

					
      

				
      

			
      
		
      
	

                        
                            
                            
                            
	
		
			
		
		
      
			
      
				

				
      

					

					
      

						
						

						
						
						

						

						
      
							
      
                                
								Informatica Test Data Management
							
      
						
      

						

						
      
							Securely provisions test and development data by automating data masking, data subsetting, and test data-generation capabilities.
						
      

						
							
    
      
        
            
        
    
      

						

					
      

				
      

			
      
		
      
	

                        
                    
      
                
      
            
      

            
            
            
        
      
    
      


    

      

    

      

      

      
	
      

      

      

      

      
   
   
      
      
      
         
         
      
            
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